Watches have always done a good job of quickly showing the time and date. But Fossil Inc. is convinced there's another piece of information worth displaying on the wrist: caller ID.
In a partnership with Sony Ericsson, Fossil on Thursday announced a new line of timepieces that will show who's calling on your cell phone.
The main advantage is that the system lets users quickly and discreetly know who is calling, without having to dig their phone out of their pocket or purse, said Bill Geiser, Fossil's vice president of watch technology.
He said the person wearing the watch can quickly decide whether to take the call or not.
The system uses the Bluetooth wireless standard to beam caller ID information from select cell phones made by Sony Ericsson to a tiny display on the watch face.
The watch vibrates to alert users to an incoming call, and a quick button press can send the call to voicemail.
You can't answer a call with the watch, but it will be compatible with Bluetooth headsets as well.
